CHAGEE Malaysia’s 7th Anniversary: A Tear & Win Event

CHAGEE Malaysia’s 7th Anniversary Tear & Win event on November 16th, 17th 2024 later this year is one that has got tea buffs excited and commemorates incredible memories. Although the event is over, the Instagram and TikTok implications are still alive, customers add their stories, prizes, and the viral excitement of the celebration. Let's have a look back at the event that everyone was talking about!

What Made This Event Go Viral?

Social media platforms were flooded with posts from CHAGEE fans who couldn’t wait to share their exciting “Tear & Win” moments. Videos and photos featuring unboxing of prize slips, reactions to winning designer bags, smartphones, and high-end beauty products became trending content on TikTok and Instagram.

The hashtags #CHAGEE， #CHAGEETearAndWin, and #CHAGEE7thAnniversary saw thousands of mentions, turning the event into a viral sensation. Up to date, the number of hashtags #CHAGEE has been accumulated up to 24k on X.com. Influencers and everyday customers alike showcased their lucky wins, from luxury gadgets to shopping vouchers, making it clear that CHAGEE had created a social media phenomenon.

What’s on Offer?

During the Tear & Win event, customers were treated to more than just their favorite teas. Here’s what made the event so irresistible:

1. Eligible Drinks:

   • Large White Peach Oolong Milk Tea

   • Large Jasmine Green Milk Tea

2. Instant Prizes:Every large drink came with a Tear & Win slip, giving customers an immediate chance to win one of these fabulous rewards:

   • Luxurious Bags from Top Brands: High-fashion designer bags that made winners feel like VIPs.

   • Smartphones and Gadgets: Cutting-edge technology for the lucky few who needed an upgrade.

   • High-End Beauty Products: Premium skincare and makeup for the beauty enthusiasts.

   • Shopping Vouchers: Perfect for treating yourself to more CHAGEE delights or indulging in retail therapy.

The thrill of tearing open a prize slip and discovering what you’ve won was unmatched, with many customers sharing their joyful reactions online.

How Customers Participated

The process to join CHAGEE’s anniversary celebration was straightforward, ensuring everyone could be a part of the fun:

1. Visit CHAGEE Outlets or Use the Mini Program: Customers could walk into any CHAGEE outlet nationwide or order through the Mini Program.

2. Purchase the Featured Drinks: Only the two eligible drinks – Large White Peach Oolong Milk Tea or Jasmine Green Milk Tea – qualified for the event.

3. Tear & Win: Each drink purchase came with a Tear & Win slip, allowing participants to uncover their prizes instantly.

This seamless process made it easy for anyone to join the celebration and share in the excitement.

Why This Event Stands Out

7th anniversary celebration wasn’t simply about handing out prizes, it was about making a long lasting impression on the CHAGEE customers. The event was viral because it felt indulgent and it was exciting, amplified by social media.

CHAGEE proved that with a cleverly organized event, you could bring people together and get excited about. Heartwarming stories of friends celebrating their win together, to stunning TikTok montages of unboxing moments, the possibilities were seemingly endless.

The Aftermath: Memories That Linger

Given the buzz on social media, the number of outlets nationwide and the popularity of their drinks, it may be safe to assume that tens of thousands of Malaysians flocked to the "Tear & Win" event where prizes were dished out, mostly among these millennials stars..

If the outlets each served a few hundred customers over the two days and assuming the huge number of shares Instagram and TikTok, a conservative number would be between 30,000 and 50,000. In fact, the actual number could be higher with this viral nature of the event itself along with the large number of people from across multiple locations in Malaysia participating.

The event is over, but we are still excited. The buzz on social media and rave in customers about their prizes is still there, and it shows that the approach has worked. CHAGEE has stood out as Malaysia’s No. 1 choice in tea by blending brilliant tea and unforgettable experiences.

What’s Next for CHAGEE?

As the brand looks toward the future, one thing is certain: CHAGEE will continue to surprise its loyal fans with its innovations. If you couldn’t make it to the Tear & Win event, don’t worry, CHAGEE is always up to something special. You can follow their social media pages to get up to date on upcoming events and the promotions these businesses will be running.

Conclusion: CHAGEE’s Event Success

Tens of thousands of tea lovers gather for CHAGEE Malaysia’s 7th Anniversary Tear & Win event, a celebratory reaffirmation in flavor, fun and fantastic prizes.. The organic nature of this event on Instagram and TikTok adds to the energy, with instant wins, and makes clear the power of good customer engagement.

Don’t worry if you weren’t able to make it to this event, indeed CHAGEE will bring many wonderful products to upcoming events. And, as always, keep an eye on their social channels, they might have some upcoming surprising surprises.

And while you wait for the next CHAGEE celebration, why not try your luck elsewhere? Visit Winbox and explore the exciting world of online gaming, including their H5 Winbox platform for seamless gameplay on any device. With amazing bonuses and thrilling games, it’s your chance to win big from the comfort of your home!